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課程名稱 |
行銷管理
Marketing Management |
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開課學期 |
105-1 |
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授課對象 |
國際企業學研究所 |
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授課教師 |
林俊昇 |
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課號 |
IB7055 |
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課程識別碼 |
724 M4100 |
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班次 |
01 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期三7,8,9(14:20~17:20) |
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上課地點 |
管一102 |
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備註 |
限碩士班以上
總人數上限：70人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1051IB7055_01 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
Graduate Institute of International Business
National Taiwan University
Fall 2016
Marketing Management |
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課程目標 |
The purpose of this course is to (1) provide students an understanding of the role and importance of marketing in a firm as a managerial challenge; (2) familiarize students with marketing related knowledge from conceptual, theoretical, practical and analytical perspectives; (3) help students developing skills required in organizing effective marketing strategies and activities; (4) enable students to improve the ability of working out problems, cases and projects as a team; and (5) prepare students to be future managers in different fields with great marketing sense and knowledge.
Lectures, class participation, group discussion, case discussions and group projects are designed to help students LEARN as more as possible in FUN and INTERESTING ways.
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
Cases: To be distributed in class
Readings: To be uploaded to CEIBA |
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參考書目 |
Textbook: Kotler et al., Marketing Management: An Asian Perspective
(Sixth Edition)
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class Attendance and Participation (Required) |
10% |
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2. |
Group Exercises and Case Discussions |
15% |
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3. |
Personal Assignments |
15% |
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4. |
Exams |
35% |
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5. |
Group Term Project |
25% |
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